Pastel U

About

For Pastel U, a vibrant fashion brand known for its bold colors and playful designs, we took the campaign to the streets for an energetic city shoot. The aim was to reflect the brand’s lively, youthful spirit by capturing its bright, pastel palette against the dynamic backdrop of urban life.

We chose vibrant city locations—graffiti walls, colorful storefronts, and sunlit alleyways—to complement and enhance the bold colors of the collection. Natural light played a key role, creating a vivid contrast between the clothing and the textured cityscape. Throughout the shoot, I focused on candid moments, capturing models in movement, interacting with their environment to bring out the energy and attitude of the brand.